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Life in the Messy Middle: Finding Success in the In-Between

When my friend and business partner and I joined forces to host the ElevateHER 2025 Women’s Conference, I knew we were creating something impactful. But even in my wildest dreams, I didn’t anticipate just how transformative it would be—not just for the attendees but for me as a business owner. It was one of the most successful endeavors of my career, and the stories of changed lives and renewed visions for purpose-filled living have been overwhelming.  But now, the real questions hit me: Can I do it again? Do I want to? How do I duplicate this level of success while staying true to my mission and my audience? You see, I’m not just about one-time victories or fleeting moments of inspiration. Yes, I stopped and celebrate my wins and thanked God for the amazing results. However, I’m about creating systems and strategies that allow success to be replicated. Looking forward, I wonder: Did I truly reach the audience I’m called to serve? Did the women I hoped to impact walk aw...

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